Company:
ScreenPaperMedia LLC
Project Timeline:
2015 through fall 2017
Services:
- Development of an app for iOS and Android
- Use of Adobe AIR and Flex for the app container
- Implementation of web technologies within a WebView
- Delivery of JSON data through a RESTful web service built with CakePHP
Summary:
On behalf of Walmart, ScreenPaperMedia LLC developed a versatile app designed to promote upcoming video games and, later, movies. The apps, known as “LaunchDay,” could be quickly and flexibly adapted to new content and proved highly successful before the project was discontinued in 2017.
Challenge
The Challenge:
Walmart needed an innovative marketing solution to effectively promote upcoming video games and movies while reaching its target audience in a more engaging way. ScreenPaperMedia LLC was commissioned to develop a solution that was both informative and interactive.
Goals and Requirements:
The primary goal was to develop an engaging and easily updatable app that would:
- Keep users informed about upcoming video games and movies
- Provide a high degree of flexibility for creating and adapting content
- Support seamless deployment across iOS and Android devices
Solution
Our Approach:
ScreenPaperMedia LLC chose Adobe AIR and Flex to build the app container. Web technologies were used within a WebView, allowing content to be created and updated quickly. Data was delivered in JSON format through a RESTful web service developed with CakePHP.
Key Features:
Rapid Content Updates:
Using web technologies within a WebView made it possible to update and adapt app content quickly and flexibly.
Cross-Platform Support:
The app was available for both iOS and Android.
Efficient Data Management:
Data was efficiently delivered in JSON format through a RESTful web service.
Results
Project Results:
- Nearly 20 LaunchDay apps were released between 2015 and 2017.
- The app initially served as a platform for promoting video games and was later expanded to include movies.
Benefits for the Client:
Expanded Reach:
Walmart was able to reach a broader audience through an engaging and interactive platform.
Flexibility and Efficiency:
The ability to update content quickly made it possible to promote new products effectively and in a timely manner.
Stronger Brand Positioning:
The innovative apps helped position Walmart as an early adopter of digital marketing solutions.
